Fair Food conducts in-depth analyses of the food and beverage market and collaborates with clients to develop essential solutions that innovatively differentiate their products and services.
Thinking about food is rethinking life
The act of eating is an expression of a message. Eating defines how we feel and what we want to convey to the world. When we eat, we manifest ourselves culturally, socially, and biologically. It is a form of self-expression. What we eat says a lot about us, just like the clothes we choose to wear or the music we choose to listen to. Furthermore, eating is also a political act. Our food choices influence our surroundings and society as a whole.
Fair Food Consulting understands that food is a manifestation of culture, identity, and personal expression. This process begins with the responsibility of those who provide what will be part of a ritual that satisfies hunger or a craving, as well as the desire to surprise and be surprised by the visual appeal, flavor, and texture of the food.
Here, we approach everything with criteria, science, and reason, so consistent that we have a non-negotiable premise: respect for the people who will make the choice of this food or that drink. We prioritize the consumer, but always remain attentive to the efficiency of the business. We believe that food should be appropriate to its production chain, truthful in its labeling, fair to the consumer, the environment, and the market. Our specialty is helping your product’s brand become part of the consumer’s table. To achieve this, we need to simplify food and reclaim its true meaning.
From a concept to an innovative packaging.
From consumer insight to product testing.
From the appetizer to the dessert.
From the rational to the emotional.
From Michael Polan to Phillip Kotler.
Fair Food Consulting, from ideation table to consumers table.
What do we do?
Fair Food conducts in-depth analyses of the food and beverage market and collaborates with clients to develop essential solutions that innovatively differentiate their products and services.
Monitoring of regional and global observations and trends
Our passports are constantly stamped to capture the movements of each region, identify consumer and market behavior from early observations to the establishment of genuine trends. What will be the next consumer desire? What will be the ingredient of the year? What are people ordering at the bars in Soho? What’s in the checkout at Erewhon? We provide ad hoc reports tailored to your needs.
R&D as a service
Having an internal R&D team can involve high costs with delayed returns. Fair Food Consulting offers to format your R&D function as a service, providing outsourced and customized solutions tailored to your business needs, whether for a specific project or long-term strategic planning. Allocate your internal resources elsewhere and leave the management of innovation to us.
Product and service concept development
Fair Food Consulting guides clients through the ideation and creation process of a new product or service concept, focusing on the purpose of their business and the reason behind their offering. When there is a well-established and grounded ‘why,’ the development process becomes fluid and consistent. We navigate this path and shape the idea, from concept to consumer.
Innovation table
An external perspective enriched with global references and experience in food and beverage projects and launches, bringing provocations and challenges to your innovation team. Fair Food Consulting can mentor, guide, and collaborate with your team, becoming an integral part of your company’s innovation process on a cyclical, regular, or ad-hoc basis.
Consumer understanding
For a consumer to have your product on their table, there is a long process of motivators that must be understood to achieve the desired result. We develop studies and research on decision-making factors, habits, and lifestyles of consumers, tailored to the specifics of your business, category, and region.
Merge and acquisition
We have experience with large-scale mergers and acquisitions in the food and beverage market and are well-equipped to assist your company in this process, from identifying potential synergies in the market to evaluating your performance through Due Diligence analyses.
Teaching and research through training and lectures
Knowledge is always the best investment, and with this belief, we dedicate part of our consulting journey to expanding your expertise.
Sommellerie and Gastronomy
We provide training, workshops, and lectures on demand to meet our clients’ objectives, whether for events or in-company sessions.
Teaching and research
We offer courses grounded in both technical and scientific (food and beverages) and human and anthropological (consumer behavior and gastronomy) fields, tailored exclusively to your needs.
How do we work?
Fair Food Consulting uses a common method across all its services: co-creation with the client. This involves first understanding the demand, then jointly developing solutions, and finally overseeing the delivery of those solutions.
Our clients – Experience and portfolio
Companies whose results had our contribution
